1. Visit Completion Rate
This KPI answers a simple question.
Did the visit actually happen.
Track:
- Planned visits versus completed visits
- Missed or overdue visits
- Completion by rep and by route
Low completion always leads to coverage gaps and lost sales.
2. Visit Frequency Adherence
Seeing a store once is not enough.
Track:
- Whether priority stores are visited on schedule
- Gaps between visits
- Repeated delays at the same accounts
Frequency discipline protects shelf space and retailer trust.
3. Task Completion Rate
A visit without execution has little value.
Track:
- Assigned tasks versus completed tasks
- Tasks skipped or delayed
- Completion quality across stores
This KPI shows whether strategy is actually executed.
4. Photo Submission Rate
Photos are proof of work.
Track:
- Visits with required photos
- Missing photo categories
- Repeated photo gaps by rep or route
No photos means no visibility.
5. Execution Quality Score
Not all execution is equal.
Track:
- Quality of shelf condition
- Display condition over time
- Rework required at the same stores
This KPI reveals execution standards, not just activity.
6. Drive Time Versus Execution Time
Time in the field must be productive.
Track:
- Time spent driving
- Time spent executing in store
- Routes with high effort and low impact
This KPI exposes routing problems early.
7. Issue Resolution Time
Problems are normal.
Slow resolution is not.
Track:
- Time from issue detection to fix
- Repeat issues at the same store
- Escalation delays
Fast resolution protects revenue.
How Navimate Brings KPIs to Life
Navimate captures these KPIs automatically during daily execution.
Navimate provides:
- Real time visit tracking
- Task and photo completion data
- Route performance visibility
- Store level execution history
- Manager dashboards with exceptions highlighted
Managers spend less time reporting and more time improving performance.
Conclusion
KPIs do not create results by themselves.
Action does.
When managers track the right KPIs and respond early, execution improves and sales follow.
Field performance becomes predictable instead of reactive.
