Trade Promotion Compliance ROI Calculator

Measure how much revenue and profit you lose from poor in-store promotion execution - and the upside of enforcing compliance with Navimate.

How much promotion money are we wasting because promotions are not executed correctly in-store — and what can we recover with better compliance?
This calculator speaks directly to:
  • Trade marketing
  • Revenue management
  • Sales leadership
  • Finance
How to Use This Calculator?
  1. Enter your promotion and execution data below.
What You'll Discover in Seconds?
With just a few inputs, you’ll see:
  • How much promo investment fails to deliver expected lift
  • Revenue lost due to missing displays, pricing, or placement
  • Profit you can recover by improving compliance
  • The ROI of enforcing promotions with field accountability
Built for real trade marketing teams — not theory
Inputs
How many stores are included in the promotion?
Average weekly sales of the promoted SKUs in a promoted store (baseline).
Use baseline sales for the promoted items (before lift).
Total weeks per year these promotions run (e.g., 8 weeks, 12 weeks).
Expected incremental lift vs baseline when executed correctly (e.g., 15–25%).
Percent of promoted stores that actually execute as planned (display, price, placement, POS).
Gross margin after COGS (default 20%).
How many percentage points compliance improves (e.g., 65% → 80% is +15pp).
Finance-safe: we improve compliance by points, not by multiplying revenue.
Optional: used to compute ROI and payback.
Optional reference only. Not required for calculations.
If you want, you can display recovered profit vs promo spend on your page text.
Model uses: Baseline Promo Revenue = Stores × WeeklySales × Weeks
Incremental if perfect = Baseline × Lift% → scaled by compliance.
Results
Baseline revenue during promo weeks
$0
Incremental revenue if 100% executed
$0
Incremental revenue delivered today
$0
Lost incremental revenue (non-compliance)
$0
New compliance with Navimate
—
Recovered incremental revenue
$0
Recovered profit
$0
Net Annual Benefit (Recovered Revenue)
$0
Tip: If you don’t know compliance, start with 60–75% and refine after your first audit.

Why Navimate Fits This Problem

Navimate enforces trade promotions through task assignment, photo verification, real-time reporting, and manager visibility - ensuring promotions are executed as planned.